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快手电商落地产业带系列招商活动义乌站,助力产业带商家发掘经营增长点-财经-金融界
Jin Rong Jie·2025-09-08 05:29

Core Insights - Kuaishou E-commerce held an industry recruitment event in Yiwu, sharing its latest support policies and operational strategies for e-commerce [1][3] - The event attracted nearly 200 merchants, influencers, and brand representatives from Zhejiang and across the country to explore new opportunities in e-commerce [1][3] Support Policies - Kuaishou E-commerce announced a series of support and incentive policies for merchants, including a maximum reward of 4,000 yuan for new merchants and up to 800,000 yuan based on GMV performance for larger brands [3][6] - Additional policies include zero-cost store setup, deposit discounts, traffic support, and return shipping fee coverage to help new merchants seize growth opportunities [3][6] Business Growth Strategies - The Kuaishou ecosystem offers diverse commercial resources, allowing merchants to operate through short videos and live streaming while leveraging the platform's extensive resources for overall growth [5] - Kuaishou introduced a comprehensive guide for merchants to navigate the platform, including resources for marketing management, search operations, and promotional strategies [5][6] Operational Support - Kuaishou provides a "one-stop package" for new merchants, offering full operational support from store setup to sales and ongoing management, including cash incentives and service fee reductions [6][8] - The support structure includes various stages of assistance, such as account diagnostics, operational strategy guidance, and promotional resources to enhance sales performance [6][8] Future Plans - This event marks the first stop of Kuaishou E-commerce's 2025 industry recruitment series, with plans to hold similar events in nearly 10 cities, including Suzhou, Zhengzhou, and Guangzhou, to help local merchants expand their e-commerce growth [8]