织就营销网，共筑同心圆，一批“湾区大巴扎”的粤疆情｜疆品入湾记④

Core Viewpoint - The article highlights the successful integration of Xinjiang specialty products into the Guangdong market through the establishment of experience centers, enhancing trade relations and cultural exchange between the two regions [6][11][88]. Group 1: Marketing and Sales Strategy - The introduction of the "Bay Area Bazaar" experience centers has facilitated the promotion of Xinjiang products in Guangdong, addressing previous barriers to market entry [21][22]. - The experience centers have showcased products from various regions, leading to increased visibility and sales, with some items like the Tang Wang ancient melon selling out quickly [5][24]. - A marketing matrix combining online platforms and offline activities has been established, resulting in over 1,412 products listed and sales exceeding one million yuan [50][68]. Group 2: Economic Impact - The experience centers have generated significant sales, with total sales reaching nearly 45 million yuan across seven centers by April 2025 [68]. - The successful sales of products such as the Muya apricot and Kashi melon demonstrate the growing demand for Xinjiang specialties in the Bay Area [63][69]. - The initiative has not only boosted product sales but also contributed to the economic uplift of Xinjiang farmers, enhancing their income and industry revitalization [77][88]. Group 3: Cultural Exchange - The experience centers serve as platforms for cultural exchange, allowing consumers to learn about the stories and traditions behind the products, fostering a deeper connection between the regions [75][79]. - Events at the centers have transformed shopping experiences into cultural interactions, promoting understanding and appreciation of Xinjiang's diverse heritage [70][76]. - The ongoing efforts aim to strengthen the emotional ties between the people of Guangdong and Xinjiang, embodying the spirit of national unity [78][88].