Core Viewpoint - The 101st IFA 2025 showcases the increasing competitiveness and diversified ecosystem of Chinese manufacturing, with Skyworth Group presenting its latest achievements in smart displays, smart home, personal care, and new energy sectors [1]. Group 1: Product Showcase - Skyworth's German brand METZ highlights its 77-inch PRIMUS TV, emphasizing "German manufacturing" aesthetics and driving trends in the European high-end TV market [2]. - The METZ display features a range of high-end products, including a 110-inch wallpaper art TV, Mini LED TVs, OLED, QLED, and specialized gaming TVs, showcasing advanced audiovisual technology [2]. - Skyworth's overseas black crystal screen series, developed in collaboration with BOE, integrates QD-Mini LED and anti-glare technology, offering breakthroughs in visual experience [4]. Group 2: Smart Home and Appliances - Skyworth's smart home exhibit includes a variety of white goods such as washing machines, refrigerators, and air conditioners, demonstrating a comprehensive product line that extends from home entertainment to smart living [7]. - The white goods feature stylish designs, high performance, and energy efficiency, gaining recognition in the European market with continuous growth [7]. - The washing machine lineup includes models with UV sterilization and various washing modes, with the 40cm ultra-thin model particularly popular in Europe [10]. Group 3: New Energy and Global Strategy - Strong brand introduces smart set-top boxes, broadband devices, and AI glasses, enhancing the product ecosystem and attracting international buyers [12][15]. - The company is advancing its green energy products, with a focus on expanding its share in the global green energy market [17]. - Skyworth has transformed from a TV manufacturer to a comprehensive tech group, integrating smart appliances, new energy systems, and smart technology, supported by acquisitions of METZ and Strong [18]. Group 4: Financial Performance - Skyworth's overseas market revenue reached 8.053 billion yuan in mid-2025, marking a 7.1% year-on-year increase, with overseas business becoming a key growth driver [18]. - The smart appliance segment is a significant growth engine, with smart TV revenue in overseas markets reaching 4.1 billion yuan, up 3.8% year-on-year [20]. - The company aims to deepen its global and intelligent strategies, focusing on digital development opportunities and enhancing collaboration with international partners [21].
创维集团多元生态亮相IFA 2025，全球化布局助推高端转型