Core Viewpoint - The article highlights the significant advancements and global expansion of Skyworth Group, showcasing its diverse ecosystem and competitive strength in the smart display, smart home, personal care, and new energy sectors at the IFA 2025 exhibition [1][2][3] Group 1: Product Showcase and Innovations - Skyworth Group, in collaboration with its German brand METZ and European brand Strong, presented a range of high-end display products, including the 77-inch PRIMUS TV and the world's first 110-inch wallpaper art TV Q9E, emphasizing their technological prowess [1] - The overseas black crystal screen series, developed in partnership with BOE, features QD-MiniLED and anti-glare technology, offering unprecedented visual experiences [2] - The smart home product line includes a variety of appliances such as washing machines, refrigerators, and personal care products, demonstrating the company's comprehensive capabilities in creating a smart living ecosystem [2] Group 2: Financial Performance and Market Position - In the first half of 2025, Skyworth's overseas market revenue reached 8.053 billion yuan, marking a year-on-year growth of 7.1%, with overseas business becoming a crucial support for stable growth [3] - The smart TV segment generated 4.1 billion yuan in overseas revenue, reflecting a 3.8% increase, while the smart appliance business saw over 35% growth in overseas markets [3] - Skyworth's strategic market approach and robust supply chain have led to improved gross margins and sales prices for its TV products, contributing to overall sales growth [3]
全球化布局助推高端转型 创维集团多元生态亮相IFA2025