Beamr to Demonstrate Live 4K Quality Enhancement with NVIDIA Holoscan for Media

Core Insights - Beamr Imaging Ltd. is set to demonstrate a high-efficiency solution for live event broadcasters that can reduce CDN costs by up to 50% at IBC 2025 in Amsterdam [1][6] - The solution enhances low-resolution content to live 4K in real-time using AI technology, addressing the gap between source quality and viewer expectations [4][5] Company Overview - Beamr is a leader in video optimization technology, known for its content-adaptive video compression, and has been trusted by major media companies like Netflix and Paramount [7] - The company holds 53 patents for its perceptual optimization technology (CABR), which can reduce video file sizes by up to 50% while maintaining quality [7] Technology and Innovation - The demonstration will utilize NVIDIA Holoscan for Media, integrating real-time AI capabilities to upscale 720p content to 4K [2][5] - Beamr's CABR technology analyzes each frame in real-time for optimal compression, enhancing visual quality while achieving significant bitrate reduction [5][6] Market Context - The demand for high-quality streaming experiences is increasing, particularly for live events, which often generate a large volume of multi-camera video streams captured at lower resolutions [4] - The solution aims to transform live broadcasting by providing optimized, low-latency 4K streaming, enhancing user experience for viewers [6]