Movado Unveils “Always in Motion. Since 1881.

Core Insights - Movado launches the second chapter of its "Always in Motion" campaign, emphasizing its heritage and Swiss craftsmanship [1] - The campaign features a reunion of Movado Icons, including Ludacris, Jessica Alba, Christian McCaffrey, Julianne Moore, and Tyrese Haliburton, who are influential figures in culture and their respective fields [1] Company Strategy - The company aims to deepen its storytelling in the second year of the campaign, highlighting its long-standing history since 1881 [1] - Movado's President, Margot Grinberg, emphasizes the importance of celebrating the brand's legacy and craftsmanship in the campaign [1]