Core Viewpoint - Brand building is a key pathway to enhance the core competitiveness of enterprises, and Inner Mongolia Energy Group is committed to implementing a "brand strong enterprise" strategy in line with the trend of green energy development [1] Group 1: Brand Management and Organizational Structure - Inner Mongolia Energy Group restructured in September 2021 and began designing a new unified brand identity in 2022 [2] - A brand management committee was established to clarify responsibilities and processes for brand management [2] - A three-year brand development plan will be formulated in 2024 to set clear goals and directions for brand growth [2] Group 2: Brand Value Enhancement - The company is implementing a comprehensive brand management approach, including the development of brand management methods and communication plans [3] - A "one main, multiple sub-brands" structure is being developed, focusing on four actions: strengthening, shaping, optimizing, and communicating the brand [3] Group 3: Brand Influence and Innovation - Inner Mongolia Energy Group aims to become a leading energy enterprise, with nearly 20 million kilowatts of new energy projects expected to be operational by the end of 2024 [4] - The company is focusing on technological innovation, collaborating with universities and establishing innovation consortia [4] - The R&D investment intensity for 2024 is projected at 3.5%, with a 140% year-on-year increase in R&D investment in the first half of 2025 [5] Group 4: Sustainable Development and Social Responsibility - The company integrates green and low-carbon development into its operations, aiming to reduce coal consumption and carbon emissions [5] - Inner Mongolia Energy Group is actively involved in social responsibility initiatives, including rural revitalization and electrification projects [5] Group 5: Brand Communication and Reputation - The company is expanding its communication channels and utilizing various media platforms to enhance brand reputation [6] - Internal and external communication strategies are being developed to promote the "Mengneng" brand and its cultural significance [6] - The company has successfully engaged with media and participated in industry conferences to showcase its brand [6]
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