Vita Coco Unveils the “Concrete Jungle Gym” Experience in Brooklyn, Empowering Attendees to Break a Sweat and Recharge with Coconut Water, The Better Fitness Fuel™

Core Insights - Vita Coco is hosting an exclusive outdoor pop-up fitness experience called the "Concrete Jungle Gym" in Brooklyn on September 20th and 21st, featuring workouts led by renowned trainers [1][4][7] - The event aims to showcase the benefits of Vita Coco Original Coconut Water, which contains 3.5 times the electrolytes compared to leading sports drinks, making it a superior choice for post-workout hydration [2][4][5] Event Details - The pop-up will include interactive challenges and high-intensity fitness classes, allowing participants to compete for a chance to win NOBULL footwear [3] - Classes will be led by prominent trainers Kirk Myers and Joe Holder, with participants receiving a custom kit and access to a recovery zone featuring Vita Coco smoothies and other recovery aids [3][4] Product Information - Vita Coco Original Coconut Water contains 1149mg of electrolytes per 500ml, significantly higher than the approximately 292mg found in leading sports drinks [2][5] - The company positions its coconut water as a healthier alternative to processed sports drinks, emphasizing its natural ingredients and effectiveness in refueling after intense workouts [4][5] Company Background - The Vita Coco Company, co-founded in 2004, is a public benefit corporation and Certified B Corporation, focusing on delivering nutritious and great-tasting products [5] - Vita Coco is recognized as the leading coconut water brand in the U.S., appealing to consumers for various occasions, including post-workout hydration and as a mixer [5]