BYD at Munich auto show: EV maker unveils ambitous Europe expansion plan

Core Insights - BYD Co. is intensifying its efforts in the European market amid fierce competition and a significant price war in China [1] - The company is expanding its model lineup, enhancing its retail presence, and establishing partnerships with suppliers to strengthen its position in Europe [1] Company Strategy - BYD is introducing new electric vehicle models to cater to the European market [1] - The company is focused on building a robust retail network to improve customer access and brand visibility [1] - Strategic collaborations with suppliers are being pursued to ensure a steady supply chain and enhance product offerings [1]