“媒体+”陪跑又见实效！京东联手陈记顺和，打造牛肉火锅第一品牌

Core Viewpoint - JD Group collaborates with Chen Ji Shun He to establish a leading brand in beef hot pot, leveraging the "Media+" model to enhance the beef industry in Guangdong [1][5][36] Group 1: Collaboration Details - JD Group's prepared food division engages in deep cooperation with Chen Ji Shun He, focusing on the entire beef industry chain [4][5] - The partnership aims to promote mutual breakthroughs in branding and industry [5][36] - The collaboration was a significant outcome of the "Media+" livestock and fishery exchange meeting held on September 3 [6][36] Group 2: Market Strategy - JD Group will assist Chen Ji Shun He in entering its platform, establishing a self-operated flagship store, and integrating various channels for consumer convenience [13][14] - The partnership will also create a beef trading center in the Greater Bay Area, providing a comprehensive solution for selling whole cattle [10][11] Group 3: Product Innovation - The collaboration will focus on "scenario-based demand," utilizing JD's data insights to develop various beef hot pot packages and related products for different meal occasions [15][17] - The aim is to promote the culture of Chaozhou beef hot pot and enhance the visibility of premium beef products [17][36] Group 4: Industry Context - The Guangdong beef industry is currently experiencing a strategic opportunity, with the Guangdong Beef Industry Development Promotion Association emphasizing the importance of the "Media+" model for enhancing product value and modernizing the beef industry [24][30] - Chen Ji Shun He has over 80 stores nationwide, with a strong presence in Guangdong and Jiangsu-Zhejiang markets, consuming approximately 40,000 cattle annually [31][32]