Prenetics(US:PRE) Globenewswire·2025-09-08 15:02Core Insights - Prenetics Global Limited and its premium supplement brand IM8 celebrate Aryna Sabalenka's successful defense of her US Open title, marking a significant achievement for both the company and the brand [1][2] Company Overview - Prenetics Global Limited (NASDAQ: PRE) is a leading health sciences company focused on advancing consumer health through initiatives like IM8, Europa, and CircleDNA [6][8] - IM8, co-founded by David Beckham, aims to provide premium core nutrition through scientifically backed products [7][8] Product Performance - IM8 Daily Ultimate Essentials, launched in December 2024, has seen over 300,000 customer purchases and delivered more than 6 million servings, indicating strong consumer confidence and satisfaction [3][7] - The product is designed to replace 16 individual supplements, offering 92 essential nutrients and is NSF Certified for Sport, ensuring safety and quality for professional athletes [5][8] Marketing and Brand Promotion - An AI-powered advertisement featuring Aryna Sabalenka has gone viral, achieving over 233 million views on Instagram since August 25, further enhancing brand visibility [3][7] - The advertisement campaign has been prominently displayed on Times Square billboards during the US Open, amplifying IM8's market presence [3][7] Strategic Partnerships - Aryna Sabalenka, who became the first current athlete shareholder of IM8, has integrated IM8 Daily Ultimate Essentials into her training regimen, showcasing the product's effectiveness [2][4] - The partnership with Sabalenka is seen as a validation of IM8's offerings and a strategic move to enhance brand credibility in the competitive health supplement market [4][6]