Synaptics to demonstrate how AI-native processing enables MSOs and OTT streamers to deliver new features at IBC 2025

Core Insights - Synaptics Incorporated is showcasing its AI-native processing capabilities for set-top boxes (STBs) and over-the-top (OTT) streaming devices at IBC 2025, highlighting the potential to enhance viewer experiences through advanced technology [2][6] - The Astra™ line of products from Synaptics is designed specifically for Edge AI applications, offering high-performance, low-power solutions that support various input modalities [3][5] - The integration of AI in STBs and OTT devices allows for improved picture and audio quality, personalized shopping, and enhanced parental controls, all while maintaining data privacy and security [4][8] Company Overview - Synaptics is positioned as a leader in AI at the Edge, focusing on transforming user engagement with intelligent connected devices across various environments [7] - The company provides a comprehensive portfolio that includes AI-native embedded computing, wireless connectivity, and multimodal sensing solutions, aimed at enhancing digital experiences [7] Product Features - The Astra Edge AI solutions support multimodal capabilities, enabling interaction through vision, audio, voice, and touch, which broadens the scope of viewer engagement [5] - Key features include AI-driven enhancements for video quality, sound quality improvements, and advanced video analytics that can identify content on screen, even with protected content [8]