Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?

Key Takeaways Roku is expanding its live sports lineup with NFL Sunday Ticket, X Games and Pro Volleyball.YouTube TV integration and new sports partners position Roku as a centralized hub for live programming.Sports sponsorships from brands like T Mobile and Geico signal strong advertiser demand for Rokus inventory.Roku's (ROKU) strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates ...