Lifeway Foods(US:LWAY) Prnewswire·2025-09-08 18:30Core Insights - Lifeway Foods, Inc. has launched Muscle Mates™, a ready-to-drink functional beverage that combines 20 grams of protein, 5 grams of creatine, and 12 live probiotic cultures, targeting the growing demand for performance-driven wellness products [1][4]. Product Details - Muscle Mates™ is designed to support strength, recovery, focus, and gut health, appealing to a wide range of consumers, including athletes and those focused on overall well-being [4]. - The beverage is lactose-free and will be available in flavors such as Mixed Berry, Strawberry Banana, and Vanilla, with each 8oz bottle being portable and protein-packed [5]. Market Trends - The global creatine supplements market is projected to reach $1.11 billion by 2024, with North America being the largest market [3]. - Sales of creatine have surged by 300% at The Vitamin Shoppe from 2019 to 2024, with women now making up approximately 21% of the retailer's creatine shoppers [3]. Company Background - Lifeway Foods, Inc. is recognized as a leading supplier of kefir and fermented probiotic products, with its products sold across multiple countries including the U.S., Mexico, and France [6].