丝绸老树生出科技新芽 万事利以AI与文化挖掘传统产业价值

Core Insights - The company, Wanshili, has achieved a revenue of 361 million yuan in the first half of the year, marking an 8.29% year-on-year growth, emphasizing the importance of innovation in traditional industries [1] - Wanshili's chairman, Li Jianhua, believes that the silk industry must continuously innovate to meet modern consumer habits, having transitioned from textiles to cultural products since 2005 [2] - The company has leveraged technology, particularly AI, to enhance design and production processes, achieving significant improvements in operational efficiency and marketing costs [2] Group 1: Technological Transformation - Wanshili has developed a graphic database with 700,000 labeled data points, which has led to a notable reduction in marketing expenses and improved operational efficiency [2] - The company has mastered double-sided dyeing technology, achieving 100% consistency on both sides of silk scarves, and has implemented waterless printing techniques to optimize dye usage [2] Group 2: Cultural and Emotional Value - Wanshili's consumer data indicates that online sales are primarily driven by consumers aged 25-35, who often purchase silk products as gifts, highlighting the emotional value of silk beyond its material aspect [3] - The company is focusing on personalized design capabilities, such as custom zodiac-themed silk scarves, to enhance emotional connections with consumers [3] - Wanshili is expanding its product range to include home decor items and has seen high repurchase rates for its silk masks, diversifying its product structure and reducing risks associated with single-category reliance [3] Group 3: Health and Wellness Integration - Wanshili is actively exploring the health and wellness sector through special silkworm breeding and collaborations with universities and hospitals for research on silk-related proteins [4] - The company is building a health ecosystem centered around silk, incorporating products like mulberry leaf tea and silk protein masks, which broadens its revenue streams and showcases its transformation [5] - Li Jianhua envisions silk as a fusion of technology and culture, representing a rebirth of traditional industries in the modern era [5]