“天府菜油”授权产品已达73个 “天府菜油”省级粮油区域公共品牌授牌仪式举行

Core Points - The "Tianfu Canola Oil" provincial grain and oil public brand was officially launched at the 11th Sichuan Agricultural Expo, with 11 companies receiving authorization for 26 products [1] - A total of 73 products from 26 companies in the province have now been authorized under the "Tianfu Canola Oil" brand [1] - 19 companies from various sectors signed procurement and industrial cooperation agreements, with a total signing amount exceeding 80 million yuan [1] Industry Overview - Sichuan is a leading province in China for rapeseed production and canola oil consumption, consistently ranking first in rapeseed planting area, production, and consumption for several years [1] - The "Tianfu Canola Oil" public brand initiative began in 2018, with brand registration completed in 2019, aimed at enhancing the agricultural reputation of the province [1] - Authorized companies can market their products under the "Tianfu Canola Oil" brand alongside their own branding, allowing for new packaging and sales strategies [1] Event Highlights - The "Tianfu Canola Oil" exhibition at the agricultural expo featured product displays, interactive experiences, negotiations, and food tastings, showcasing the achievements of the brand [2] - The exhibition included 26 authorized companies, 73 authorized products, and 4 research projects from the "Tianfu Canola Oil" action technology innovation team [2] - The venue utilized immersive physical displays, online video streaming, and on-site food tastings to present the high-quality development outcomes of the "Tianfu Canola Oil" initiative [2]