亮相马来西亚规模最大国际旅游展会 “锦绣天府·安逸四川”海外出彩

Core Viewpoint - The MATTA FAIR International Tourism Exhibition in Malaysia showcased the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism brand from Sichuan, highlighting the province's efforts to enhance its tourism appeal and collaboration with Malaysia [1] Group 1: Event Overview - The MATTA FAIR took place from September 5 to 7 in Kuala Lumpur, featuring nearly 300 tourism agencies and companies from over 20 countries and regions [1] - Sichuan organized over 10 travel agencies and Air China representatives to participate in the exhibition [1] Group 2: Sichuan's Promotion Strategy - Sichuan created an engaging display space with visual imagery, interactive experiences, and cultural showcases to attract visitors [1] - Activities included a giant panda mascot welcoming guests, tea tasting interactions, and traditional cultural experiences like panda painting and intangible cultural heritage printing [1] Group 3: Collaborative Efforts - Sichuan and Chongqing jointly promoted cross-regional travel routes, offering convenient "one-stop" travel options for visitors [1] - The exhibition coincided with the "Jin Xiu Tian Fu · An Yi Si Chuan" public promotion event in Malaysia, attracting over a hundred local travel agencies, airlines, media, and public representatives [1] Group 4: Future Cooperation - Sichuan aims to deepen practical cooperation with Malaysia in the cultural tourism sector, focusing on resource sharing, mutual customer exchange, and market win-win strategies [1] - Malaysian tourism officials expressed interest in strengthening exchanges and cooperation with Sichuan based on their positive experiences visiting the province [1]