天猫宣布推出“即时购”会场 贯彻线上线下一体化经营战略

Core Insights - Tmall launched the "Instant Purchase" section during the "Tmall Super 88" event, aiming for one-hour delivery of brand official products [1] - Alibaba's CEO of China e-commerce, Jiang Fan, mentioned the integration of offline brand stores into Taobao Flash Purchase, enhancing the online and offline shopping experience [1] - The company anticipates a transaction increment of 1 trillion yuan over the next three years [1]