信誉楼总裁张建港：以自营模式及供应链改革，推动企业高质量发展

Core Insights - The article highlights the resilience and growth of Xinyulou Department Store Group in the face of challenges posed by the information and AI era, achieving a revenue of 23.965 billion yuan in 2024 and ranking among the top 30 in the industry [1][2]. Group 1: Market Position and Performance - Xinyulou has focused on the county-level market, which has emerged as a new growth area for China's retail industry, achieving a revenue of 13.65 billion yuan in the first half of 2025, representing a 9.7% increase, with net profit growth of 62.87% [2]. - The company has successfully established five stores with sales exceeding 1 billion yuan in 2024, with projections indicating an increase to seven such stores in 2025, demonstrating the consumption capacity of the county market [2]. Group 2: Customer-Centric Approach - The company emphasizes a "customer as friend" philosophy, focusing on providing solutions rather than merely selling products, which fosters a better customer experience [3]. - Xinyulou's strategy includes meeting emotional needs and enhancing customer experience, which is crucial in the county retail sector characterized by high frequency and repurchase rates [2][3]. Group 3: Supply Chain and Operational Efficiency - The company has undergone a strategic transformation to a mixed asset model, improving operational efficiency and reducing costs by establishing 11 vertical product divisions for centralized procurement and supply chain management [4][5]. - Xinyulou has developed a nationwide procurement network, achieving a direct sourcing rate of 64% and establishing logistics centers to enhance delivery efficiency [5][6]. Group 4: Self-Branding and Product Quality - The company has invested in self-brand development since 2003, with 17 categories of self-owned brands and a focus on direct sourcing to ensure product quality and reduce costs [6][7]. - Xinyulou has established approximately 20 contract bases for direct cultivation of vegetables, ensuring quality control from the source [6][7]. Group 5: Future Outlook and Commitment - The company plans to continue innovating and deepening its county market presence while enhancing localized service levels, aligning with the Ministry of Commerce's "15-minute convenient living circle" initiative [8].