Core Insights - BYD's vehicle offerings in Europe have expanded from 6 models two years ago to 13 models, significantly enhancing its product lineup [2] - The number of BYD stores in Europe has grown from 3 to over 400, covering major cities like London, Paris, and Milan [2] - BYD's new car registrations in Europe reached 13,503 units in July 2025, marking a substantial year-on-year increase of 225% and increasing its market share to 1.2% [2] - BYD's monthly sales in Europe have surpassed Tesla's since April 2025, indicating a successful global strategy [2] Sales Performance - In Germany, BYD's monthly sales have increased from under 100 units to over 3,000 units in several traditional automotive markets, achieving growth by several multiples [3] - BYD plans to establish over 1,000 stores across 32 European countries by the end of the year, enhancing its local presence [3] - The company is negotiating with hundreds of local suppliers to strengthen its supply chain in Europe [3] Production Expansion - BYD's European headquarters was established in Hungary in May 2025, serving as a new base for market development [3] - A large factory is being constructed in Szeged, Hungary, expected to start production by the end of 2025, with an annual output of 150,000 compact electric vehicles suitable for European streets starting in 2026, projected to increase to 300,000 by 2030 [3]
比亚迪欧洲在售车型两年翻倍,本土化战略加速推进