服贸会开幕在即，会展小镇有这些新体验

Core Viewpoint - The 2025 China International Service Trade Fair (CIFT) will take place at Shougang Park, focusing on enhancing the exhibition environment and visitor experience through various improvements [1][3]. Group 1: Environmental Optimization - The CIFT will optimize the environment through four main aspects: visual identity system (VI) application, signage system layout, facility enhancement, and overall atmosphere creation [3]. - The design will highlight the industrial heritage of Shougang Park while integrating international design concepts and promoting a "technology-driven" event [3]. Group 2: Spatial Planning - The event aims to establish a permanent venue and exhibition town, with a focus on three core areas: exhibition core circle, service experience circle, and ecological habitat circle [3]. - Each area will feature photo spots and planned activities to enhance convenience and quality for attendees [3]. Group 3: Aesthetic and Functional Enhancements - The color scheme and overall design will cater to the professional needs of the exhibition while aligning with the industrial heritage of Shougang Park, featuring a richer palette of orange and blue [3]. - The event will incorporate memorable elements from previous fairs while innovating the main visuals and color applications [3]. Group 4: Signage and Visitor Services - The event will feature prominent signage throughout the venue, including a five-level wayfinding system to assist attendees [5]. - The mascot "Fu Yan" will be further developed, enhancing its cultural representation and visibility [5]. Group 5: Comprehensive Facilities - The exhibition town will offer improved facilities for communication, dining, and hygiene services, creating more spaces for interaction and relaxation [5]. - Key areas will include creative product sales, shuttle stations, and volunteer service points, with a more rational layout of functional zones [5]. Group 6: Digital Services - The event will implement digital services such as silent rooms, online booking for live streaming, electric vehicle information, parking navigation, and crowd management alerts, enhancing convenience for attendees [5].