农产品“分级卖”是一场经营变革

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is exploring the establishment of a quality evaluation system and grading standards for agricultural products, starting with fruits and beef, to promote graded marketing, reflecting a new path for high-quality agricultural development [1] Group 1: Grading System Implementation - The grading of agricultural products is not merely superficial; it provides essential information to consumers, enhancing confidence in consumption and facilitating smoother supply-demand connections [1] - Graded marketing addresses the diversification of agricultural production and consumer demand, emphasizing not only quantity and safety but also flavor and nutrition [1] - Shenzhen has pioneered a fruit quality grading standard system, using apples, blueberries, and fragrant pears as pilot products, grading them into A+, A, and B categories [1] Group 2: Global Context and Standards - Globally, beef grading is exemplified by the standards in the US, Japan, and Australia, with the US grading beef into eight levels based on slaughter age and marbling fat content [2] - The establishment of a beef classification and grading standard system tailored to China's realities is essential due to the competitive nature of the beef market [2] Group 3: Challenges and Industry Transformation - Implementing graded marketing requires significant investment in technology and infrastructure, such as sorting centers and cold chain facilities [3] - The participation of leading enterprises and industry associations is crucial for the success of the grading system [3] - Graded marketing represents a transformation in agricultural business philosophy, shifting the focus from production methods to sales strategies, emphasizing quality grading as a means to enhance agricultural competitiveness [3]