IReader Technology(SH:603533) Zheng Quan Ri Bao Wang·2025-09-09 07:15Core Viewpoint - The company, Zhangyue Technology, has upgraded its mission to "Let Creation Illuminate Beautiful Moments" and its slogan to "Enjoy Beautiful Moments," marking a new phase in its multi-modal content production and operation platform in the AI era [1][2]. Group 1: Strategic Upgrade - The strategic upgrade is not merely a change in slogan but aligns the company's strategy, user expectations, and the next wave of industry trends to the new mission [1]. - The company has transitioned from being a "digital reading platform in the internet era" to an "AI-driven multi-modal content production and operation platform" [1]. Group 2: Content Development - Zhangyue Technology is enhancing its content ecosystem by building a "content moat" and strengthening its content production capabilities [1]. - The short drama segment has become the company's largest business sector, experiencing rapid growth driven by both domestic expansion and international breakthroughs [1]. Group 3: Brand Development - The company has established four major short drama brands: Aobai Theater, Qian Deng Hui Shi, Xuan Zun Wan Xiang, and Jing Yuan Theater, targeting diverse audience segments [1]. Group 4: International Expansion - Since 2015, Zhangyue Technology has launched the international version of iReader, expanding its presence to over 150 countries and regions [2]. - The company is set to launch the overseas short drama platform iDrama in early 2025, aiming to provide high-quality short drama content and services globally [2]. Group 5: AI Integration - The company is integrating artificial intelligence into its core business operations, with applications in AI + reading and AI + short dramas already in place [2]. - AI technology is being utilized to enhance content creation in short dramas, allowing for rapid production of diverse scripts [2].