Jing Ji Wang·2025-09-09 07:34Core Viewpoint - The 2025 China Farmers' Harvest Festival launched a "Golden Autumn Consumption Season" in Hangzhou, emphasizing the integration of financial services with rural development, particularly through the Agricultural Bank of China’s initiatives to support rural revitalization and non-heritage industries [1][2]. Financial Services and Initiatives - The Agricultural Bank of China showcased its "Rural Revitalization Theme Pavilion" at the event, highlighting various financial products tailored to meet the needs of farmers and rural businesses, including "High-Standard Farmland Construction Loans," "Huinong e-loans," and "Living Environment Loans" [2][4]. - The bank introduced five categories of financial measures aimed at supporting farmers, including customized credit products, payment discounts, and wealth management services, to alleviate financial burdens and enhance income [4][7]. - Specific loan products like "Bamboo Flute Loans" were developed to cater to small-scale producers, demonstrating the bank's commitment to understanding and addressing the unique financial needs of rural enterprises [3][4]. Community Engagement and Training - The bank, in collaboration with educational institutions, launched the "Ten Thousand Village Broadcaster Growth Plan" to train rural influencers who can promote local agricultural products through live streaming, thereby enhancing market access for rural goods [5][6]. Performance Metrics - As of mid-2023, the Agricultural Bank of China reported significant loan balances in rural sectors, with county loans exceeding 10 trillion yuan, rural industry loans over 2.7 trillion yuan, and loans for rural construction surpassing 2.4 trillion yuan, indicating a strong commitment to rural financial support [7].