LG REDEFINES IN-VEHICLE EXPERIENCE WITH XBOX GAMING AND ZOOM MEETINGS PARTNERSHIPS

Core Insights - LG Electronics is enhancing its role in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP), aiming to transform vehicles into software-driven experience hubs [1][2][3] Group 1: Strategic Partnerships - At IAA MOBILITY 2025, LG announced partnerships with Xbox and Zoom to redefine the in-vehicle experience, focusing on entertainment and collaboration [2][6] - The integration of the Xbox app into LG ACP will allow passengers with an Xbox Game Pass Ultimate subscription to access a wide range of games via cloud gaming directly from the vehicle's infotainment system [4][5] - The addition of a native Zoom app will enable drivers and passengers to conduct meetings efficiently, turning vehicles into mobile collaboration spaces while ensuring safer driving [6][7] Group 2: Content and Services Expansion - LG aims to supply its webOS-based ACP to 20 million vehicles by 2030, continuously expanding its content and service ecosystem [3] - Passengers will have access to various streaming services, including Netflix, Disney+, and local Korean services, with plans to add more platforms by the end of the year [8] - LG ACP is a key component of PlayWare, delivering high-definition content experiences and expanding the concept of living spaces into vehicles [9] Group 3: User Experience and Technology - LG's webOS, which powers over 240 million smart TVs, will provide a seamless user experience in vehicles, allowing for content enjoyment across multiple displays while adhering to driving safety regulations [7][8] - The company is committed to transforming vehicles into "living spaces on wheels," enhancing the overall user experience through intelligent solutions and innovative technology [9][11]