小红书发布《二次元创作趋势报告》：平台二次元兴趣人群规模达1.37亿

Group 1 - The core viewpoint of the articles highlights the significant growth of the "ACGN" (Anime, Comic, Game, Novel) culture and its related communities on platforms like Xiaohongshu, with a particular focus on the rise of the "二次元" (2D) interest group, which has reached 137 million users [1][2] - Xiaohongshu has reported a 175% year-on-year increase in the publication of 二次元 content, making it the third-largest content category on the platform [1] - The "谷子经济" (Guzi economy) and "痛文化" (Pain culture) have gained traction, with over 6.15 million posts related to "谷子" and a cumulative reading volume exceeding 33 billion, reflecting a growth of over 160% in the past year [1] Group 2 - The report indicates that over 770,000 users have shared their "痛包" (Pain bags), and 100,000 users have created their "痛车" (Pain cars), with related topics garnering over 13 billion views [1] - More than 200,000 young people have engaged in activities like visiting stores and taking photos with "谷子," with a year-on-year increase of over 260% in related posts [1] - The "同人/oc" (Doujin/Original Character) content has also seen significant growth, with over 24 million posts and a reading volume exceeding 260 billion, reflecting a year-on-year increase of over 220% [1] Group 3 - The "CP展" (Comic Partner Exhibition) and other similar events are gaining popularity, with related topics on Xiaohongshu exceeding 4.5 billion views and a year-on-year increase in posts by over 18 times [1] - The broader "泛二次元" (Pan-2D) user base in China is projected to exceed 500 million by 2024, indicating a shift from core consumers to a wider audience interested in 2D culture [2] - Xiaohongshu has adapted to this cultural shift by promoting a "2.5D lifestyle" and organizing large-scale events like the RED LAND, which attracted thousands of participants [2]