Core Viewpoint - The company has secured exclusive licensing rights for the Garfield family IP in Greater China, marking a significant breakthrough in its IP ecosystem strategy [2][3]. Group 1: Licensing Agreement - The company’s subsidiary, Guangzhou Liliya Cultural Entertainment Co., Ltd., has signed an exclusive licensing agreement with Chengdu Mowangka Cultural Communication Co., Ltd. for the Garfield family IP [1]. - The licensing agreement allows the company to develop and sell various non-functional collectible products, including figurines, blind boxes, sculptures, and plush toys, from September 1, 2025, to May 17, 2030 [1][2]. - Chengdu Mowangka will collaborate with the company to develop and operate the Garfield family IP ecosystem [1]. Group 2: IP Background and Market Potential - The Garfield family IP, created by Jim Davis in 1978, has over 300 million fans globally and has generated over $10 billion in market value [2]. - The animated film "The Garfield Movie" is set to be released globally in the summer of 2024, which will further enhance the IP's visibility and market potential [2]. Group 3: Strategic Development - The company aims to build a complete product line that diversifies revenue sources and enhances its core competitiveness in the digital entertainment sector [3]. - The strategic focus is on an "IP ecosystem strategy" that emphasizes creativity and fun, with plans to expand its presence in the collectible toy market [3][4]. - The company has been involved in the collectible toy market since 2021 and is planning a strategic upgrade in 2025, including launching new products and expanding its IP portfolio [3]. Group 4: Future Directions - The company plans to create a virtual-physical IP value-added system that transforms game characters and cultural symbols into collectible products, extending the IP's lifecycle [4]. - The goal is to enhance user experience and interaction by linking virtual engagement with physical consumption, ultimately achieving synergistic growth between gaming and collectible toy businesses [4].
贪玩(09890)与成都模玩咖签订加菲猫家族IP独家发行运营的授权许可协议