Core Insights - Kaltura is set to unveil its new Media Publishing Agent at IBC 2025, aimed at delivering hyper-personalized, compliant, and revenue-optimized content experiences at scale [1][4] - The Media Publishing Agent automates the publishing workflow, enhancing efficiency and ensuring content consistency across various services [2][3] Company Developments - The Media Publishing Agent allows for precise publishing workflows, including compliance checks and metadata enrichment, which can be monitored and adjusted via dashboards [2] - Kaltura's Chief Product & Engineering Officer highlighted the agent as a critical tool for media companies to leverage AI for future-proofing their businesses and driving efficiency [3] Product Features - The Media Publishing Agent supports scalable monetization strategies by enabling faster turnaround for live and on-demand services, better personalization, and streamlined localization [3] - Kaltura's suite of AI-powered solutions includes the award-winning TV Genie, which enhances viewing experiences and recommendations [4] Market Positioning - Kaltura will also launch its new Cloud TV Marketplace at IBC, providing customers with the ability to explore and activate integrations and AI-powered features tailored to their needs [4]
Kaltura To Unveil New AI-Powered Media Publishing Agent at IBC 2025