HAERS(SZ:002615) Zheng Quan Ri Bao Wang·2025-09-09 12:13Core Insights - Zhejiang Hars (002615) celebrates its 14th anniversary since listing and 40th anniversary of establishment, with Chairman Lv Qiang reflecting on the company's development and announcing the latest progress of the "300 Strategy" [1] Financial Performance - In 2011, the year of its listing, Hars achieved revenue of 510 million yuan, which has increased to 3.4 billion yuan in 2024, representing a cumulative growth of over six times [1] - The company has distributed a total cash dividend of 722 million yuan over the past fourteen years, actively rewarding investors [1] Strategic Focus - Hars aims to dominate the "100 billion cup and kettle market" by adopting a long-term perspective, focusing on enhancing research and development, products, branding, and channel expansion as four key engines [1] - The company intends to ensure that in the next decade, Chinese consumers will think of Hars first when considering thermal cups [1] Market Expansion - Hars' self-owned brand business has established online channels covering traditional and interest-based e-commerce, while offline channels are undergoing constructive upgrades [1] - The company plans to further expand into emerging channels such as membership supermarkets, instant retail, and trendy boutique stores [1] International Strategy - Hars' OEM team has formed deep partnerships with leading brands, creating a resilient delivery network across multiple regions, clients, and cycles, which supports sustained high growth in performance [1] Industry Trends - The cup and kettle industry is transitioning from durable goods to fast-moving consumer goods, and Hars, with its advantages in supply chain, branding, and channels, is well-positioned to benefit from this shift [1]