Magnite(US:MGNI) Globenewswireยท2025-09-09 12:30Core Insights - Magnite has acquired streamr.ai, a platform that specializes in AI tools for Connected Television (CTV) advertising aimed at Small and Medium-sized Businesses (SMBs) [1][2] - The acquisition is expected to unlock significant revenue opportunities for CTV publishers by simplifying the advertising process for SMBs [2][3] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for monetizing content across various formats including CTV, online video, display, and audio [4] - The company executes billions of advertising transactions each month and is trusted by leading agencies and brands [4] streamr.ai Overview - streamr.ai focuses on developing advanced GenAI technology to help broadcasters, AdTech platforms, and agencies capture a larger share of CTV ad spend [5] - The platform allows users to generate video ads and launch them on CTV in under two minutes, streamlining the advertising process for SMBs [5] Leadership and Vision - Michael Barrett, CEO of Magnite, emphasized the potential of streamr.ai's technology to simplify CTV advertising for SMBs, thereby accelerating revenue growth for CTV publishers [2] - Jonathan Moffie, CEO of streamr.ai, expressed confidence that Magnite's resources and relationships will enhance their ability to help small businesses grow through CTV advertising [3]