BIRKENSTOCK EXPANDS CARE ESSENTIALS: A NEW BODY CARE RANGE, TO CARE AS NATURE INTENDED - NOW FOR THE ENTIRE BODY

Core Insights - BIRKENSTOCK has launched a new body care range under its CARE ESSENTIALS line, expanding its focus from foot care to full-body care with products made from 100% natural origin ingredients [1][2][3] Product Overview - The new body care range includes four products designed for daily use, featuring a Hand and Body Wash and Lotion, available in Relaxing and Balancing formulations [6] - All products are vegan-certified, COSMOS-Natural-certified, and made in Germany, emphasizing the brand's commitment to quality and sustainability [2][5][6] Brand Philosophy - BIRKENSTOCK's expansion into body care aligns with its holistic approach to natural care, combining functionality with sensory experience [2][3] - The brand aims to empower consumers to care for their bodies as nature intended, reflecting its core values of function, quality, and tradition [4][7] Sustainability Efforts - The packaging for the new body care products is designed with sustainability in mind, utilizing post-consumer recycled materials and FSC-certified components [8] - The company emphasizes its commitment to environmentally friendly practices in both product formulation and packaging [8][12]