Nan Fang Du Shi Bao·2025-09-09 13:56Core Viewpoint - Apple is set to launch the highly anticipated iPhone 17 and other new products on September 10, with pre-sales and immediate availability through Meituan Flash Purchase, enhancing consumer access to the latest devices [2][4]. Group 1: Product Launch and Sales Strategy - Apple will continue its collaboration with Meituan Flash Purchase for the pre-sale and immediate sale of new products, allowing consumers to reserve and quickly obtain the latest devices [2]. - The number of Apple authorized specialty stores participating in pre-sales through Meituan has significantly increased, particularly in lower-tier cities and county markets, facilitating faster access for consumers [2][4]. Group 2: Market Competition and Growth - Last year, the iPhone series became a focal point in the instant retail competition, with nearly 7,000 Apple authorized stores joining Meituan, which helped capture a significant share of the lower-tier market [4]. - The number of Apple authorized stores on Meituan Flash Purchase has grown 14 times from around 500 to nearly 7,000 over five years, covering over 2,000 counties and districts nationwide [4]. - According to iResearch, the consumer electronics category in the instant retail market is expected to grow at a compound annual growth rate of 68.5% from 2021 to 2026, with the market size exceeding 100 billion by 2026 [4]. Group 3: New Initiatives - Meituan Flash Purchase will launch a dedicated IP called "Lightning New Products" to provide exclusive resources and support for the launch of consumer electronics, aiming to enhance the business growth for brands through instant retail [6].