Is Columbia Set for Growth on ACCELERATE and Brand Momentum?

Key Takeaways Columbia's ACCELERATE strategy boosts brand equity, engagement and global reach.Columbia brand sales rose 8% in Q2 2025, aided by innovation and consumer initiatives.The company ramps up digital-first marketing to strengthen demand creation and reach.Columbia Sportswear Company (COLM) delivers growth through brand-elevation initiatives, global expansion and disciplined business management. Its ACCELERATE strategy is designed to strengthen brand equity, drive consumer engagement and expand glob ...