OptimizeRx Partners with Lamar Advertising to Reach Clinically Relevant Audiences Through Out-of-Home Healthcare Advertising

Core Insights - The partnership between OptimizeRx and Lamar Advertising aims to enhance out-of-home (OOH) advertising for healthcare brands by integrating OptimizeRx's Micro-Neighborhood Targeting (MNT) data with Lamar's extensive advertising inventory [1][2][3] Group 1: Partnership Overview - OptimizeRx's MNT data allows for targeted advertising based on disease prevalence at the ZIP+4 level, enabling precise geographic targeting for healthcare brands [2][7] - The collaboration is designed to make OOH advertising a strategic component of omnichannel marketing strategies, allowing brands to reach relevant patient populations effectively [2][5] Group 2: Industry Impact - This partnership positions OOH advertising as a viable alternative for life sciences brands amidst the competitive digital marketing landscape, leveraging real-world clinical data for targeted outreach [5][6] - The integration of MNT data with Lamar's inventory provides healthcare marketers with a data-driven approach to media planning, allowing for prioritization of advertising spend based on local health attributes [3][5] Group 3: Benefits of the Partnership - The partnership offers a cost-effective solution that competes with linear TV placements while delivering measurable results through targeted OOH advertising [6][7] - The vast reach of Lamar's network, combined with OptimizeRx's clinical targeting, enables healthcare brands to expand their marketing strategies beyond digital channels confidently [7][8]