Snapchat and Instagram are starting to chase the same growth strategy

We don't post to social media like we used to — and it's causing Snapchat to shift its strategy. In Snap CEO Evan Spiegel's annual letter to employees, he said the platform had been "challenged by declines in Friend Stories," the photos and videos people post for their friends to view in the app."Historically, Friend Stories served as one of our most important conversation starters, creating the spark that turned a story reply into a chat and a chat into a deeper friendship," Spiegel wrote. Now, those con ...