Core Insights - The digital human industry in China is rapidly accelerating, with a projected core market size exceeding 40 billion yuan by 2025, driving the overall market size to surpass 600 billion yuan [1][4][11] Industry Definition and Classification - Digital humans are defined as virtual characters created using computer graphics and artificial intelligence, capable of natural interaction with humans [2][4] - They can be categorized by application scenarios into identity and service types, by appearance into 2D and 3D, and by interaction capability into interactive and non-interactive types [2][4] Current Development Status - The digital human industry has entered a phase of large-scale development, with over 1.14 million related enterprises in China [4][5] - Media digital humans account for half of the application scenarios, service-type digital humans make up 30%, and industry digital humans represent 20% [5] Industry Chain - The digital human industry chain includes upstream hardware suppliers (chips, sensors, optical devices), midstream technology service providers (modeling, motion capture), and downstream applications across various sectors such as entertainment, media, finance, and education [7][8] Competitive Landscape - The market is characterized by leading firms such as Baidu, Huawei, Tencent, Alibaba, and ByteDance, which leverage technological advancements and ecosystem strategies to create differentiated competition [13][14] - The top five companies (CR5) hold a combined market share of 31.2%, with Baidu leading at 9.8% [16] Future Development Trends - The digital human industry is expected to evolve from "virtual images" to "business intelligent agents," with enhanced interactivity and personalization [17] - Future advancements will focus on achieving full perception and adaptability, with automation in production processes facilitating large-scale commercialization [17]
趋势研判!2025年中国数字人行业政策、产业链、核心制作流程、市场规模、竞争格局及发展趋势分析:产业已步入规模化发展阶段,应用领域将更加广泛[图]