思美传媒:双主业协同发展,以科技赋能驱动可持续增长

Core Viewpoint - Simai Media (002712.SZ) is focusing on integrating technology and business in its "New Media" and "New Cultural Tourism" sectors, aiming for sustainable growth through innovative service models and partnerships [1][2] Group 1: Policy Environment - The company is benefiting from favorable policies promoting consumption upgrades and digital transformation in the economy, which enhances demand for digital marketing services [1] - Sichuan Province's initiative to deepen cultural tourism integration provides Simai Media with opportunities in local brand development and rural tourism revitalization, leveraging resources from its controlling shareholder, Sichuan Travel Investment [1] Group 2: Media Sector - Simai Media is advancing the application of AI technology across the advertising marketing chain, achieving intelligent upgrades in creative generation, placement optimization, and performance analysis [1] - The launch of the intelligent placement system AdPex, in collaboration with Apple Ads, expands the company's international business and offers efficient cross-border marketing solutions [1] - The company is strengthening collaborations with major domestic media platforms to consolidate and expand its top client resources, reinforcing its core business [1] Group 3: Cultural Tourism Sector - The company is actively engaging in local cultural tourism project development and promotion, leveraging its brand planning and digital communication expertise [2] - Collaborations with various regions have led to the creation of cultural tourism products that blend local culture with modern communication methods, aiding in brand upgrades and rural revitalization [2] - A strategic partnership with Alibaba Cloud aims to implement digital technologies in rural tourism and cultural experiences [2] Group 4: Future Outlook - Simai Media plans to continue its integrated development model of "Media + Technology + Cultural Tourism," enhancing its core business competitiveness through AI technology and resource integration [2] - The company is committed to seizing industry policy opportunities and exploring new growth paths to achieve high-quality and sustainable development goals [2]