Core Insights - The average age of the first batch of Xiaomi YU7 owners is 27.7 years, with nearly 80% concentrated between the ages of 20 and 30, primarily from first and second-tier cities [1] - The average annual household income of YU7 owners is 314,000 yuan, significantly higher than the industry average of 272,000 yuan, while their average annual expenditure is 176,000 yuan, which is in line with the industry average of 163,000 yuan [1] - The main source of conversion for YU7 comes from joint venture brands, but there is a notable migration from existing SU7 owners to YU7 [1] - The primary motivation for purchasing the YU7 is not functional needs but rather the emotional appeal of the vehicle, with 61% of owners stating they bought it because they "saw a car they really liked" [1] - The most frequently compared competitor model by YU7 owners is the Tesla Model Y, with a comparison rate of 31%, significantly higher than the second-ranked Xiaomi SU7 at 12% and Zeekr 001 at 6% [1]
小米YU7首批用户画像：平均年龄27.7岁，最常对比特斯拉Model Y
Feng Huang Wang·2025-09-10 05:35