Xin Lang Ke Ji·2025-09-10 05:59Core Viewpoint - The launch of the Tengshi Fangchengbao Titanium 7, priced starting at 179,800 yuan, is expected to significantly impact the SUV market and consumer choices, posing a challenge to competitors in terms of pricing and configuration [1][2]. Group 1: Pricing and Market Positioning - The starting price of the Titanium 7 is set at 179,800 yuan, with the top configuration not exceeding 219,800 yuan, which is below the expected 250,000 yuan range and lower than mainstream new energy SUVs and traditional fuel SUVs in the same class [2][8]. - This pricing strategy aims to reshape the value perception in the 200,000 yuan SUV segment [2]. Group 2: Product Features and Configuration - The Titanium 7 boasts a high level of configuration, including features such as a luxury chassis, full leather seats, seat ventilation and heating, and an advanced intelligent driving assistance system [3]. - It includes advanced features typically found in higher-end models, such as a 26-inch W-HUD head-up display and a high-performance sound system, all as standard [3]. - The vehicle offers a spacious interior with a length of nearly 5 meters and a width of 2 meters, achieving a 70.9% usable space rate and a trunk capacity of up to 1,880 liters [3]. - The new generation DM hybrid system provides a pure electric range of up to 200 km and a combined range of 1,300 km [3]. Group 3: Impact on Competitors - The Titanium 7 presents a direct challenge to competitors in the same class regarding pricing, configuration, and space, forcing some new energy brands to reduce features in their base models [5]. - It leverages advantages such as green license plate policies and lower operating costs to compete against traditional fuel SUVs [5]. - The design of the Titanium 7 appeals to consumers seeking a rugged SUV style while maintaining comfort and efficiency, thus creating a new niche in the market [6]. Group 4: Strategic Implications - The launch of the Titanium 7 reflects BYD's strategy of technological equality and aims to expand the Fangchengbao brand from a niche market to the mainstream SUV market [7]. - The company targets a monthly sales goal of 20,000 units, with aspirations to reach 30,000 units through a combination of product offerings, quality, service, and sustainable updates [7].