Group 1 - The core viewpoint of the article highlights the expansion of the Guangxi tea drink brand "A-Ma Handmade" into Beijing, marking its entry into the northern market after establishing 60 stores in the south since its founding in 2018 [1] - The new store in Sanlitun, Beijing, has experienced significant customer demand, with long queues during its trial operation, indicating a strong market interest [1] - The presence of a similarly named brand "Deng's A-Ma Handmade" nearby, which has five locations, raises concerns about brand identity and potential confusion among consumers [1] Group 2 - The article points out the ongoing issue of brand imitation in the milk tea market, citing examples like "Deer Horn Alley" and "Tea Yan Yue Se" that have faced similar challenges [1] - It emphasizes the need for "A-Ma Handmade" to focus on brand building and protection to avoid the pitfalls experienced by other brands in the industry [1]
“李逵”阿嬷手作来京开店排大队,“李鬼”品牌连夜改门头
Mei Ri Jing Ji Xin Wen·2025-09-10 06:43