HEINEKEN Expands 0.0 Draught to 10,000 Outlets Across Europe

Core Insights - HEINEKEN has reached a significant milestone by installing Heineken® 0.0 draught at its 10,000th outlet in Europe, highlighting its leadership in the non-alcoholic beer category and the growing acceptance of alcohol-free options in key markets [1][6] Group 1: Market Expansion - Nearly 60% of outlets in Ireland now offer Heineken® 0.0 on draught, with over 2,000 outlets in both the UK and Spain also providing this option, indicating strong demand for alcohol-free alternatives [2][6] - The Netherlands is experiencing a notable annual growth of 25% in alcohol-free draught consumption, reflecting a shift in consumer preferences towards non-alcoholic options [3] Group 2: Consumer Trends - A Nielsen study commissioned by HEINEKEN revealed that one in four sports fans now opts for alcohol-free options while attending events, showcasing the integration of Heineken® 0.0 into everyday social occasions [3] - The company emphasizes that the perception of ordering alcohol-free beer as "different" is fading, as it becomes more mainstream in social settings [3] Group 3: Product Innovation - HEINEKEN has developed a true 0.0 beer on draught, ensuring zero alcohol formation in the line, which is a significant advancement in the industry [5] - The company offers various draught solutions tailored to different venue sizes, from an 8-litre system for smaller venues to a 20-litre system for larger locations, enhancing the customer experience [5] Group 4: Industry Leadership - HEINEKEN holds an 18% global market share in the 0.0 beer category, reinforcing its commitment to expanding consumer choice and promoting responsible consumption [5]