“九转大肠小胖”现身，《一饭封神》带动线下餐厅流量

Core Viewpoint - The food variety show "Yi Fan Feng Shen" has become a hot topic in the Chinese entertainment market, showcasing a competition among 100 chefs from various backgrounds, including Michelin-starred chefs and street cooks, which has significantly boosted offline restaurant traffic since its premiere on July 17 [1][10]. Group 1: Show Format and Competition - "Yi Fan Feng Shen" features a diverse group of 100 chefs, including both renowned and amateur cooks, emphasizing the competition's intensity and the unique stories behind each dish [3][7]. - The show employs a documentary-style filming technique and high-quality visual effects to highlight the cooking process and the chefs' narratives, aiming to break down class barriers in the culinary world [3][8]. - The competition is described as a "hunger game" for chefs, with a brutal elimination process where 84 amateur chefs compete in a timed challenge, leading to the rapid elimination of participants [3][4]. Group 2: Impact on the Culinary Industry - The show has led to a significant increase in visibility and customer traffic for participating chefs' restaurants, with data showing a 166% increase in exposure and a 42% rise in transaction users since the show's airing [10]. - Notable increases in online orders and restaurant popularity have been reported, with some restaurants experiencing exposure growth exceeding 700% [10]. - The program's success reflects a growing trend in the food entertainment sector, where culinary competitions are becoming a prominent format, drawing inspiration from successful international shows [9][10]. Group 3: Celebrity Involvement and Production Quality - The show features prominent figures in the culinary world, including Chen Xiaoqing as the chief consultant and celebrity judges like Xie Tingfeng and Zhang Yong, enhancing its appeal [1][7]. - The production quality is highlighted as being at a cinematic level, contributing to the show's attractiveness and audience engagement [9].