清新桂花鱼勇攀黄山 “南北双鲜”联动书写文旅融合新篇章

Core Viewpoint - The event "Climbing Huangshan" featuring the "Qingxin Osmanthus Fish" marks a significant cultural and tourism innovation practice, promoting the integration of agriculture, culture, and tourism between Guangdong and Anhui provinces [2][4][34]. Group 1: Event Overview - The "Qingxin Osmanthus Fish" launched a unique challenge event on September 9, aimed at promoting cross-regional cultural tourism [2][3]. - Seven staff members dressed as "osmanthus fish" engaged in an interactive journey along the classic Huangshan climbing route, exploring new paths for deep integration of agriculture, culture, and tourism [3][4]. Group 2: Cultural and Brand Promotion - The event featured a "North-South Fresh Dialogue," highlighting the cultural differences in fishery practices between the two regions, showcasing the heritage of Huizhou stinky mandarin fish and the ecological farming of Qingxin osmanthus fish [7][8]. - Participants interacted with tourists, enhancing brand visibility and engagement through cultural storytelling and creative gifts [10][11]. Group 3: Economic Impact and Industry Development - The full industrial chain of Qingxin osmanthus fish is projected to reach a value of 1.97 billion yuan in 2024, capturing 20% of the provincial market share [19][20]. - The collaboration between Qingxin and Huangshan focuses on a model where Qingxin handles standard processing while Huangshan manages deep processing and sales, promoting a cross-province collaboration in local specialty products [21][22]. Group 4: Future Initiatives - Qingxin plans to continue enhancing the "agriculture + technology + culture" model, with upcoming events such as the "Qingxin Osmanthus Fish Food Festival" and various promotional activities to expand the "Qingxin Osmanthus Fish" brand [28][30][31]. - The initiative aims to inject vitality into rural revitalization and contribute to high-quality agricultural development [35].