权威解读丨消费新引擎澎湃产业发展新动能——国办出台意见进一步推进体育产业高质量发展

Core Viewpoint - The State Council has issued an opinion to enhance the potential of sports consumption and promote high-quality development in the sports industry, aiming for a total scale exceeding 70 trillion yuan by 2030, with a significant improvement in the development level of the sports industry [1]. Group 1: Sports Industry Growth - The sports industry has seen an average annual growth rate of over 10% in the past five years [2]. - In the first half of 2025, retail sales of sports goods on major e-commerce platforms reached 218.17 billion yuan, a 17.5% increase from the previous year, significantly outpacing the national online retail growth rate of 6.0% [2]. Group 2: Policy Initiatives - The opinion outlines 20 measures focusing on expanding the supply of sports products, stimulating consumer demand, strengthening sports business entities, nurturing growth points in the sports industry, enhancing industry support elements, and improving service guarantees [6]. - The policy aims to tap into and release consumption potential by addressing both supply and demand sides, with many highlights and breakthroughs noted by officials [6]. Group 3: Impact on Local Economies - Events like "Village Super" and "Su Super" have demonstrated the ability to stimulate related consumption in transportation, accommodation, and dining, effectively unleashing regional economic potential despite low ticket prices [5]. - The sports industry is becoming a key driver for implementing strategies to promote consumption and expand domestic demand [5].