Xin Lang Cai Jing·2025-09-10 07:30Core Viewpoint - Postal Savings Bank of China has transformed its Tianjin Xiqing branch into a regional flagship comprehensive service point, integrating the "Five Elements" (Metal, Wood, Water, Fire, Earth) into its design to create a diverse and comfortable financial service environment for all age groups [1][6]. Group 1: Branch Features - The "Metal" area, known as Xinrui Fang, showcases efficiency and professionalism, featuring a wall of honors and product introductions, enhancing customer confidence [3]. - The "Wood" area, called Qingmu Fang, serves as a community space for learning, where activities like reading sessions for children and financial education for seniors are held [3]. - The "Water" area, named Lanhui Fang, combines digital meeting technology with a traditional tea setting, providing a relaxed environment for small business owners to conduct discussions [5]. - The "Fire" area, known as Yanchuang Fang, is a vibrant space hosting events like coffee tasting and health seminars, fostering community engagement among different age groups [5]. - The "Earth" area, called Kunan Fang, offers a familiar and comfortable waiting area with clear service processes, emphasizing the bank's commitment to customer service [5]. Group 2: Customer Engagement - The branch aims to break the stereotype that financial service points are merely transactional spaces, creating an environment where both young and older customers can find suitable services [6]. - The integration of the "Five Elements" promotes interaction among different customer demographics, fostering a harmonious atmosphere where older customers can guide younger ones and vice versa [6].