整治汽车行业网络乱象,六部门联合部署!
Shang Hai Zheng Quan Bao·2025-09-10 07:41

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has launched a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks against companies to ensure a fair competitive environment for the new energy vehicle sector [1][5]. Group 1: Illegal Profit-Making Issues - The action targets illegal profit-making through the creation of false images and videos, fabricating stories, and spreading negative topics about automotive companies to gain online traffic and commercial benefits [1][5]. - It includes the misuse of influence under the guise of "news supervision" and "public opinion supervision" to extort automotive companies for "protection fees" by disseminating false information during critical business events [1][5]. - The use of advanced technologies, such as generative AI, to create new forms of "internet water armies" that produce false content and evade platform monitoring for illegal gains is also a focus [1][5]. Group 2: Exaggerated and False Advertising Issues - The action addresses misleading advertising regarding the performance, functionality, quality, and sales status of vehicles and batteries, which deceives consumers [2][6]. - It targets automotive companies manipulating evaluation accounts to conduct false or non-standard assessments, including the fabrication of data and selective disclosure of sales figures [2][6]. - The use of industry events and online marketing to create and hype topics that negatively impact the industry and society is also under scrutiny [2][6]. Group 3: Malicious Attack Issues - The initiative aims to combat malicious attacks on automotive companies and products intended to suppress competition, including defaming company reputations and filing malicious complaints [3][7]. - It involves organizing and manipulating internet water armies and "black public relations" to spread false negative information and incite public sentiment against competitors [3][7]. - High-level executives in automotive companies using their influence to instigate online conflicts and attacks is also a concern [3][7]. Group 4: Implementation and Coordination - The notification emphasizes the need for self-inspection by automotive companies and related online platforms, as well as the establishment of reporting channels to address issues of online chaos [3][7]. - It calls for local departments to enhance leadership and coordination, while online platforms must strengthen their ability to identify and manage internet water armies and "black public relations" [3][7]. - Industry associations are encouraged to promote self-regulation, and automotive companies are urged to resist online chaos to create a cleaner public opinion environment [3][7].

整治汽车行业网络乱象,六部门联合部署! - Reportify