小红书发布《二次元创作趋势报告》

Core Insights - Xiaohongshu's report indicates that the number of users interested in ACGN (Anime, Comic, Game, Novel) culture has reached 137 million, with a 175% year-on-year increase in content publication, making it the third-largest content category on the platform [1] - The report highlights the transformation of ACGN culture from a niche subculture to a mainstream lifestyle, driven by offline events and the rise of "Guzi economy" [1][2] - The emergence of "2.5D culture" reflects a deeper emotional connection with IPs, as fans engage in creative activities and travel to anime-related locations, indicating a shift from mere consumption to active participation [2][3] User Demographics and Trends - The "pan-ACGN" user base in China is projected to exceed 500 million by 2024, expanding beyond core consumers to include a broader audience interested in ACGN culture [3] - The 80s and 90s generations are becoming the main consumers, bringing a natural affinity and understanding of ACGN culture, which is further enhanced by the success of domestic animations and games [2][3] Community Engagement - Xiaohongshu users are increasingly sharing their ACGN experiences, with significant growth in related content such as cosplay group activities and community events, indicating a vibrant social network among fans [3][4] - The platform has undergone a brand upgrade to become a "lifestyle interest community," with over 3,000 niche interest groups, showcasing the tangible manifestation of ACGN community formation [4]