Core Viewpoint - Alibaba's Gaode Map launched the "Gaode Street Ranking," the world's first user behavior-based ranking system, to support offline dining and service consumption, alongside a subsidy program worth over 1 billion yuan to encourage in-store visits [2][3]. Group 1: Gaode Street Ranking and Credit System - The Gaode Street Ranking aims to create a new offline service credit system by integrating user behavior data and the Alipay Sesame Credit system to enhance trustworthy evaluations [2][3]. - The initiative addresses challenges faced by dining businesses, such as low thresholds for negative reviews and high costs for positive feedback, by filtering out false evaluations through AI risk control [2][3]. Group 2: Support for Local Businesses - The "Smoke Fire Good Store Support Plan" includes a 200 million yuan subsidy for transportation costs, such as public transport and taxi vouchers, and a 950 million yuan consumer coupon initiative to encourage visits to local businesses [4]. - Gaode Map covers over 7 million restaurant locations nationwide, with 120 million daily searches related to life services, indicating a strong user engagement in local consumption [4]. Group 3: Strategic Implications - The move reflects Alibaba's strategic shift from focusing on vertical markets to building a foundational infrastructure for local life services, leveraging Gaode's extensive user base and interaction capabilities [4]. - By establishing a credible consumption reference system, Gaode aims to enhance consumer confidence and support the development of the service industry, positioning itself as a central hub for offline traffic distribution [3][4].
阿里巴巴发布“高德扫街榜” 全力支持线下服务消费