Feng Huang Wang·2025-09-10 08:09Core Viewpoint - BYD is preparing to strengthen its presence in the Indian market by launching a new affordable model early next year, specifically targeting the compact electric SUV segment [1][2]. Group 1: Market Expansion - BYD plans to introduce the Atto 2 compact electric SUV in India, which will be its cheapest model in the country, directly competing with local manufacturers like Mahindra and Tata Motors [1]. - The company aims to keep the Atto 2's price below 2.27 million rupees (approximately 22,690 USD), despite India's 70% local tax on imported vehicles, indicating increased competition in the mass market [1]. Group 2: Operational Developments - Recent easing of travel restrictions allows BYD's India General Manager, Ketsu Zhang, to visit India for meetings with government officials and inspections of the passenger car factory [1]. - Some BYD engineers have already been permitted to travel to India, and senior executives are expected to follow soon [1]. Group 3: Current Position in India - BYD has already launched four models in India, including the Atto 3, making it the fourth largest electric vehicle manufacturer in the country by sales [2]. - The company plans to apply for local roadworthiness certification to import more vehicles, exceeding the current annual quota of 2,500 units [2].