Core Insights - The launch of the "Fresh Pomegranate" series by Cha Bai Dao has been well-received, with 200,000 cups sold on the first day, emphasizing the brand's focus on fresh fruit and in-store preparation [1] - The company has established partnerships with high-quality fruit production areas to ensure the quality of raw materials, specifically sourcing pomegranates from Sichuan Huairi, known for its suitable growing conditions [1][2] - The introduction of new products has significantly contributed to sales, with new product sales accounting for 28% of total sales in Q2, and a 15% increase in average daily GMV per store compared to Q1 [2] Company Strategy - Cha Bai Dao's strategy revolves around the "fresh fruit in-store extraction" concept, which has led to a notable increase in product effectiveness and market response [2] - The company’s ability to meet consumer demand for low-sugar, low-calorie, and natural ingredient beverages is a key factor in its competitive advantage [2] - The efficient collaboration between product development and supply chain systems has been crucial for the significant increase in the brand's product success rate [2]
秋季时令饮品上市 茶百道“鲜剥石榴系列”新品首日热销20万杯
Yang Zi Wan Bao Wang·2025-09-10 08:09